Movie-goers can pre-order a “theatre box” filled with goodies or choose from an enormous menu of drinks and dishes including a six flavors of popcorn, made-to-order doughnuts, and a shareable 24-piece sushi boat.Īnother trio of venues will roll out in late spring, including a 4D theater for movie screenings with special effects and esports games. Upstairs, there are eight, dine-in boutique theaters with reclining leather seats. The Chocolate Lounge, an adjacent 3,000-square-foot space, will feature regular DJ sets and serve sushi and appetizers along with cocktails in chocolate-dipped glassware and desserts like chocolate fondue and chocolate-covered strawberries. Savory dishes include woodfired pizza, pasta, sandwiches, and salad. Offering breakfast, lunch, and dinner, the Sugar Factory American Brasserie is a dramatic 14,000-square-foot restaurant and bar with an over-the-top menu that ranges from goblet-sized, candy-garnished signature cocktails, bubbling and smoking from dry ice, to branded Insane Milkshakes that hold four scoops of ice cream and are topped with everything from a mini cheeseburger to a whole piece of cheesecake. Decorated with photos of TV and music personalities, including many Kardashians, the entryway also includes a daiquiri bar and sidewalk patio. The lobby is a sweet tooth’s paradise, holding a gelato bar and all-day cafe serving coffee drinks and fresh pastries as well as a retail space stocked with a whopping 450 types of confections and candy. It debuts today, with a celebrity-powered grand opening scheduled for Friday, December 14, when Grammy award-winning artist Armando Christian Perez, aka Pitbull, will be honored as part of the theater’s iconic “hand and footprint ceremony” and actor, comedian, and San Diego native Nick Cannon will perform a DJ set. The multi-million dollar transformation of the city block, formerly Reading Cinemas Gaslamp, is a partnership between Hollywood’s historic TCL Chinese Theatre and Sugar Factory, which runs glitzy eateries around the globe. I can only hope that the big theater chains never aspire to scale this experience up to a full size commercial theater.Īnd honestly, for all you residential AV Pros out there if you ever have a client seek you out to install a 4D Cinema in their home no one will be more surprised than me.Downtown San Diego gains a new entertainment wonderland this week with the premiere of Theatre Box, which combines a luxury movie theatre with nine bars and six food venues spread across the two story, 73,000-square-foot space. You want a capsule review? Try this: “It was dumb, and I am not impressed.”ĤD Theater seeks to enhance the movie watching experience with physical interaction: gusts of wind, vibrating seats, and surprise sprays of water in your face. So we attended the screening of Ice Age 4D: No Time for Nuts Part and parcel of our admission to the San Diego Zoo were tickets to one of the two 4D movie attractions: either Rio or Ice Age. In January we spent a week in California, visiting Disneyland, Sea World and the San Diego. I continue to think that 3D belongs on the trash heap of history, but that’s not what I’m here to rail against today. The history of cinema is littered with technological missteps best left forgotten.
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